Lapeer, Michigan. USA.
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Efficiency and economy in motor truck operation has been sought in the introduction of the 1917 Lapeer tractor truck, made by the Lapeer Tractor-Truck Company of Lapeer, Michigan.

The outfit is composed of two units, the tractor that does the hauling and the trailer, which carries the load. Any sort of trailer can be furnished, in any capacity from 1 to 5 tons. Also any kind of body can be fitted-dump bodies for coal, sand, etc.

lapeer trucktrailer 17

1917 Lapeer truck and trailer.

The trailer can be attached or detached in a minute without the aid of an extra man. The trailer is fitted with rollers that run over an inclined track on the tractor. Further, the trailer has a standard that drops to the ground and keeps the body level when it is detached from the other unit. When coupling, the tractor is backed to the trailer, the rollers meet the inclined track and the tractor is then backed under the trailer until the coupling hits the top. One pin is then inserted and the two units are intact. Both the draw bar and turn­table connections are through coils springs that take up the stress and strain what staring and stopping.

The 2-ton Lapeer tractor and trailer, without trailer body, sells for $1,800, the 3½-ton for $1,900 and the 5-ton for $2,000. Extra trailers can be had at an additional cost of $400 for the 2-3 ton size and $500 for the larger sized tractor.

lapeer chassis 17

1917 Lapeer truck chassis.

lapeer office

Lapeer Trailer Corp building. (source: Just Old Trucks)

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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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