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Atlas

Springfield, MA. USA.
Filed under:  Companies
 
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The Atlas Motor Car Company was located in Springfield, Massachusetts from 1907 to 1911.

atlas logo

Atlas logo.

Part of the lineup they offered in 1911 included the two-cylinder Model N Runabout, the two-cylinder Model K Taxicab, the two-cylinder Model L Delivery Wagon, the four-cylinder Model O Touring car, the four-cylinder Model o-2 Toy Tonneau and the four-cylinder Model O-3 Runabout.

Harry A. Know was the president, previously from the Knox Motorcar Company in Springfield, Massachusetts.

atlas display 08.jpeg

View of 1908 Atlas cars on display at trade show. "Atlas Motor car Co., Springfield, Mass." sign is displayed in background. (source: National Automotive History Collection, Detroit Public Library.)

ATLAS VEHICLES.
atlas brochure delivery van

Atlas 20hp Delivery Wagon. (source: Early Automobile Companies Ephemera Collection, 1910-1932. Courtesy Northwestern University Transportation Library.)

ATLAS COLLATERAL.
atlas brochure 1

Atlas brochure. (source: Early Automobile Companies Ephemera Collection, 1910-1932. Courtesy Northwestern University Transportation Library.)

ATLAS ADS.
atlas ad 07

1907 Atlas ad.

 
 
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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