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Da Vinci

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Following the collapse of the Scripps-Booth Company in 1922, James Scripps-Booth came up with a completely new automobile called the Da Vinci.

He was unable to interest any automobile manufacturers in his ideas, so, at his own expense, he had a prototype Da Vinci built in 1925 at Louis Chevrolet's factory in Indianapolis. The body was designed by Scripps-Booth and built by Fleetwood.

(source: American Auto Emblems)

davinci emblem

DaVinci emblem. (source: American Auto Emblems)

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James Scripps Booth posing with a full-size drawing of the Da Vinci automobile in 1922. (source: National Automotive History Collection, Detroit Public Library.)

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Full-size mechanical drawing on garage wall of a Da Vinci automobile in 1922, designed by James Scripps Booth. (source: National Automotive History Collection, Detroit Public Library.)

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1925 Da Vinci automobile chassis, designed by James Scripps Booth. (source: National Automotive History Collection, Detroit Public Library.)

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John M. Booth and Ellen Norlen in a Da Vinci "Pup" cyclecar in 1934, designed by James Scripps Booth. (source: National Automotive History Collection, Detroit Public Library)

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1929 Da Vinci Pup in Indian Village, Detroit, Michigan. (source: National Automotive History Collection, Detroit Public Library)

 
 
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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Vehicle Transportation
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