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Ora

Baoding, China.
Filed under:  Companies
 
Comment(s): 0
 
 

In May 2018, the Chinese automotive manufacturer Great Wall Motors announced the creation of the new Ora brand dedicated to a new line of electric cars of various sizes.

ora emblem 1

Ora emblem.

ORA is positioned as the new generation electric car and owns different models based on exclusive new energy platform. ORA brand was officially launched with its first model ORA iQ on August 20, 2018. ORA R1 was launched On December 26 of the same year.

GWM named the brand ORA to commemorate the world-renowned scientist Leonhard Euler. It implies that ORA has leading resource technologies (ME platform), strict quality standards, personality, people-oriented design concept, intelligent products, and a model advancing with the times, so the new generation of consumers could more easily enjoy the most reliable resource electric vehicle and the driving experience beyond expectations.

ORA's vision is to become a premium electric vehicle brand popular among global users. Since its establishment, ORA brand has insisted on making vehicles running 100% on electricity. Its products are produced on ME platform, the first professional electric vehicle platform in China, which are fundamentally different from the "hybrid" model.

(source: GWM)

ora emblem 3

Ora emblem.

ora emblem 2

Ora logo.

ora logo 1

Ora logo.

LINKS
Ora   Official Site.
 
 
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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