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Handley Knight

Kalamazoo, Michigan. USA.
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Handley-Knight was located in Kalamazoo, Michigan from 1920 to 1923.

handley knight logo

Handley Knight logo.

Marketed as "America's Finest Knight Motored Car", their message to dealers was "Our aim has been to fit in a particular place in the manufac­turing field, and by hewing to the line, firmly establish our­ selves in that place. In other words, we have built Handley­-Knight cars on the basis that there are enough people in each community who will pay for the "little differences" in the car to make it a permanent, profitable merchandising connection."

 
 
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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