Adrain, Michigan. USA.
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lion emblem 2635ww

Lion Motor Car Company emblem. (source: Radiator Emblem Collection)

The Lion Motor Company was founded in 1910. The "Lion" was powered by a 40hp, four cylinder engine. The company's slogan was "The Lion Forty runs like sixty". On June 2, 1912, the factory burned to the ground, one fireman was killed, and more than 150 cars inside were destroyed, including the prototype of the "Lion Thirty". Damage was estimated at $350,000, but the company was only insured for $180,000 and by mid October of 1912 they went into receivership.

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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

Jrop Roadside
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


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