Bergamo, Italy.
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The Societa Automobili Lombarda (S.A.L.) started car production under the name of Esperia in Bergamo (Northern Italy) in 1905. It was a short lived company without any commercial success.

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Esperia emblem. (source: Radiator Emblem Collection)

They offered boat engines, industrial engines and a four cylinder automobile with 20 or 40 hp.

In the 1908 Padova-Bolenta race an Esperia started from the pole position. In 1909 S.A.L. was liquidated and the license to built the engine was sold to Macagno, who then continued to build the model Esperia until 1913 using his own emblem.

esperia logo

Esperia logo. (source: Radiator Emblem Collection)

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1908 Esperia. (source: Radiator Emblem Collection)

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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

Jrop Roadside
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


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