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Radar

China
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On June 12, 2022, Geely Auto has launched an entirely new brand called Radar Auto with its flagship pickup EV called the RD6 - making it China’s first pure electric outdoors lifestyle vehicle brand.

radar logo.png

Radar logo.

The Radar brand is “starting with trucks but is much more than just trucks.” Radar was created for a new generation of global consumers who demand vehicles that are as sustainable as their adventures into nature.

The Radar brand is launched as an independent brand within the wider Geely Holding Group which will give the brand considerable access to full vehicle technologies and shared components for electric vehicles.

Radar Auto is a fully capable independent brand with its own R&D facility in Hangzhou and a fully equipped EV production facility in Zibo, Shandong, from which it will begin production and deliveries of the Radar RD6 in the fourth quarter of 2022.

Radar is developing a full portfolio of electric lifestyle vehicles that will include pick-up trucks and SUVs as well as ATVs and other lifestyle products.

(source: Geely)

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Radar R6 EV pickup.

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Radar R6 EV pickup.

 
 
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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Jrop Roadside
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Vehicle Transportation
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