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Allstate

Allstate was an American brand of vehicles marketed by Sears. Scooters, motorcycles, and cars were sourced from several manufacturers and re-badged.

Allstate logo.

Piaggio, which manufactured the Vespa, and Cushman were major suppliers of scooters, while Puch and Gilera supplied mopeds and motorcycles, and cars at different times were supplied by both Lincoln and Kaiser-Frazer.

The Allstate was the brainchild of Henry J. Kaiser, who saw Sears as another means to mass-market his slow selling “Henry J” two-door sedan, introduced in 1950.

1955 Allstate emblem.

Allstate SEARS scooter logo

1952 Allstate ad.

Allstate scooters catalog cover.

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