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Edsel

Ford launched the medium-priced Edsel brand in 1955 to fit between the Ford and Mercury brands and was named after Edsel Ford 13 years after dying of Cancer on May 26, 1943.

Edsel logo, emblem and hood ornament.

Richard E. Krafve was in charge of the Edsel program from its inception in early 1955. Before it even had a name (which was announced on November 19, 1956), it was internally refered to as the “E-car”, for Experimental.

In February of 1956, FCB won the E-car advertising account and the first Edsel ad appeared in Life magazine on July 22, 1957. On September 4, 1957 the Edsel was introduced to the public. In April of 1959, the ad account was moved to Kenyon & Eckhardt.

Ford Motor Company discontinued the Edsel on November 19, 1959, making it one of the biggest failures in automotive history.

1958 Edsel Citation 4-door hardtop.

1958 Edsel ad.

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