Mazda Amati logo.
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In the early 1990s Mazda almost created a luxury marque, Amati, to challenge Acura, Infiniti, and Lexus in North America.
In Europe, the equivalent Xedos marque was launched, lasting just a few years.
The initial Amati products would have been the Amati 500 (which became the Mazda Millenia), and the Amati 1000 (a new rear wheel drive V12 successor to the Mazda 929). This never happened, leaving the near-luxury Millenia to the Mazda brand.
Mazda horizontal black and white logo.
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