Mazda Autozam logo.
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In the late 1980s, Mazda diversified in the Japan market with the launch of three new marques. The company created Autozam, Eunos, and Efini, in addition to the Mazda and Ford brands already marketed there. This experiment was ended in the mid-1990s.
The Autozam marque specialized in small cars and keicars with many models being rebadged Suzukis. This is the only Mazda marque to survive the 1990s, many of the vehicles are still sold with the "AZ" prefix.
Like Eunos, Mazda continues to run dealerships with the Mazda Autozam name. These specialize in small vehicles, though all are part of the regular Mazda lineup and use the Mazda name now.
Mazda Autozam logo.
1990 Autozam dealership in Japan. (source: Mazda)
1992 Autozam AZ-1. (source: Mazda)
1989 Autozam Carol. (source: Mazda)
Mazda horizontal black and white logo.
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