Mazda Efini

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In the late 1980s, Mazda diversified in the Japan market with the launch of three new marques. The company created Autozam, Eunos, and Efini, in addition to the Mazda and Ford brands already marketed there. This experiment was ended in the mid-1990s.

mazda efini emblem

Mazda Efini emblem, from a 1993 Mazda RX-7 R1.

The Efini name and logo originated in several limited-edition RX-7s from the late 1980s. As a brand, it encompassed most, if not all dealers formerly under Mazda's "Auto" dealer chain.

The Efini marque was a sport-oriented brand, as opposed to the more comfortable, luxury-oriented Eunos. Today, Mazda continues to use the Efini name as one of the company's dealership chains, along with Autozam, but the vehicles sold no longer use it.

The name is actually written with a tilde over the initial E, and can therefore be assumed to be IPA, the pronunciation symbols universally taught in Japan, and quite often used in product naming.

Mazda spells the name "Anfini" in official corporate publications, but other official sites use "Enfini" and "Efini".

efini logo 450w

Mazda Efini logo.

efini emblem 1

Mazda Efini emblem.

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1991 Efini RX-7. (source: Mazda)

mazda efini dealer

Mazda Efini dealer in Japan. (source: Mazda)

mazda hoz logo bw 1

Mazda horizontal black and white logo.

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Mazda Axela : 2009   Known as the new Mazda3 in the US.
Mazda   Official site.
Efini Aomori   Official site.
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

Jrop Roadside
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


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