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Mazda Eunos

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Filed under: Divisions

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In the late 1980s, Mazda diversified in the Japan market with the launch of three new marques. The company created Eunos, Autozam, and Efini, in addition to the Mazda and Ford brands already marketed there. This experiment was ended in the mid-1990s.

Mazda Eunos logo.

The Eunos marque, which was the luxury, upscale brand compared to Autozam and Efini, was named for the ancient Greek "eu" meaning "good" and "nos", an abbreviation of "numbers" in English. The Marque was launched in Japan with the Eunos 500 in January, 1992 and many of the vehicles created were exported to other markets.

Mazda horizontal black and white logo.

Mazda commercials
Mazda MX Sport Tourer : 2003
Mazda MX5 Hardtop : 2006   Mazda''s popular MX-5 roadster will get an innovative new retractable hardtop roof.
Mazda 6 : 2009   All-new for 2009.
Mazda Kaan : 2008   An electric race car.
Mazda 3 : 2010   All new for 2010.
Mazda 3 Wagon : 2010   To be Exhibited at the 2009 North American International Auto Show
Mazda 5 and MX-5 Named Best Car For the Money
Mazda 2008 December Sales   A decrease of 26.8 percent.
Mazda announces pricing on 2010 Mazda 3
Mazda 2009 February Sales   A decrease of 30.4 percent.
Mazda, the First Japanese Automaker to Develop a Urea SCR System for Cars   Will first be featured in the new Mazda CX-7.
Mazda Builds First RX-8 Hydrogen RE for Norway
Mazda Names Derek Jenkins as Design Director
Mazda Axela : 2009   Known as the new Mazda3 in the US.

LINKS

Mazda Official site.
Team Eunos Forum.

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