Volvo P1900 : 1956

Only 67 units of the Volvo P1900 were manufactured in one short year. (1956-1957).
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n/a 1440 cc 70.0 1956 - 1957
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The high increase in sales and the prominent trend that the English Roadsters were creating in the American market was pressurising the European family berlinas participants to assimilate the production strategy of the Sports Cars in the great market of the marques in the United States.

volvo p 1900 fs

The repercussion on the Swedish manufacturer Volvo lead them to establish a link between knowledge and certain inertia and impulsive tendencies, and without further ado they developed a vehicle, which owing to the company's little known status in the American market was not a success and was manufactured in an air of uncertainty and discord.

The reputation of Volvo in the American market did not depend on a Sports Car such as the P 1900, manufactured in plastic, but on the previously acquired fame of the marque, which had spread around the whole world, that of robust security.

The bodywork was built in plastic reinforced with fibre-glass, work which was carried out by the Californian Company Glasspar, and it was mounted on a chassis constructed from steel tubes, designed and manufactured by Volvo themselves.

Volvo found, as did all the other European manufacturers who introduced their Roadsters into America, that the engine power in those days was bound by an expression that defined it as an open character, the aesthetics taking pride of place over the quality of the engine.

The P1900 came equipped with a 4 cylinder engine that gave a power of 70 h.p.

Only 67 units of the Volvo P1900 were manufactured in the one short year for which production was maintained (1956-1957), it was only the discord between the momentum of the marque and Volvo's new president, Gunnar Engellau that halted the production, to give way to the new Sporting Star of Volvo, the P 1800, produced in all the spotlights of the marque.

(source: The Classic Times).

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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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